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Resources

What we have learned on the phone

Short notes, drawn from real campaigns. No theory: what works, what fails, and why.

Our notes

Two short reads

Outbound

Five reasons your appointments are not kept

The problem is rarely the salesperson: it lies in the qualification, the confirmation and the gap between booking and holding the appointment.

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Outsourcing

In-house or outsourced: what nobody counts

Start-up time, an adviser's absence, the supervision load, seasonality: four things that decide, and that no quote ever shows.

Read the article

We publish little, and only what we actually practise. Coming next: the call monitoring grid, the legal framework for telephone prospecting, and how to read a campaign report.

A question these notes do not cover?

Ask it directly: we answer within 24 working hours, even when the answer is that it is not our line of work.